How to Store Baked Goods So They Stay Fresh Longer

By Crunchy Connection

There’s nothing better than a freshly baked cookie, a soft piece of cake, or a crunchy biscuit right out of the oven. But what happens the next day? Or the day after that?

At Crunchy Connection, we believe great taste should last — not disappear overnight. That’s why we’re sharing our simple guide to storing baked goods so they stay fresher, longer (and just as delicious)!

1. Bread & Buns: Soft, Not Soggy

Best way to store:
Wrap in a clean cloth or paper bag, then place in an airtight container. Keep at room temperature (not in the fridge — it dries bread out!).

How long it lasts:
2–3 days fresh at room temp, or freeze for up to 2 weeks.

Extra tip:
To revive day-old bread, sprinkle with water and warm it in the oven for 5–10 minutes.

2. Cookies: Keep the Crunch or the Chew

Crunchy cookies (like biscotti or crackers):

• Store in a loose-lid container to avoid trapping moisture.

Soft cookies (like chocolate chip or oatmeal):

• Store in an airtight container with a slice of bread or a damp paper towel to keep them moist.

How long they last:
3–5 days at room temp.
Freeze for up to 2 months — just thaw for 15 minutes before eating.

3. Cakes & Cupcakes: Moisture Matters

Without frosting:

• Wrap tightly in plastic wrap or foil. Store in an airtight box at room temperature.

With frosting (especially cream-based):

• Store in the fridge in a container. Let it come to room temp before eating for best taste.

How long they last:
2–3 days at room temp (unfrosted), 3–4 days in the fridge (frosted).
Freeze cake slices (wrapped well) for up to 2 months.

4. Pies & Tarts: It Depends on the Filling

Fruit pies (apple, berry):

• Cover loosely and keep at room temperature for 1–2 days, then move to the fridge.

Cream, custard, or egg pies (like pumpkin or lemon):

• Always refrigerate in a covered container.

How long they last:
2–3 days in the fridge.
You can freeze fruit pies, but custard pies don’t freeze well.

5. Pastries & Croissants: Stay Flaky

Best method:
Keep at room temp in a paper bag or lightly covered container for up to 2 days. Avoid airtight containers — they make pastries soggy.

To refresh:
Reheat in the oven at 160°C (320°F) for 5–10 minutes to get that crisp back.

Freezing?
Yes! Wrap tightly and freeze. Reheat straight from frozen.

Bonus Tips

• Label & date your containers if freezing — easy to forget what’s inside!

• Never store baked goods near strong-smelling items (like onions or garlic) — they absorb odors fast.

• Avoid the fridge for breads and cookies unless they contain cream or need chilling. It dries them out.